Agile thinking – what’s our vision

On a bitterly cold January morning the multi-talented PLBR account handling team gathered for our first monthly breakfast meeting of 2015. These meetings are a fantastic opportunity for us account guys to get together to discuss ongoing projects and best practice solutions; showcasing the creative work each account pod has produced in unison with our award winning creative team; sharing inspiring case studies; and of course an opportunity for us to have a good old chinwag over some lukewarm coffee and stale delicious pastries.

In saying that, this little get together had a twist. We knew that we were in for something different, but we were not sure what was in store. Some people’s minds (definitely not mine!) drifted to a group review of the Victoria’s Secret Super Bowl ad, others to an impromptu Great British Bake-off style challenge (definitely not Harriet) whilst the more reflective members of the team yearned for a ‘This is Your Life’ special starring the late, great, Deirdre Barlow.

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Greetings my friend

How wrong we all were. We were welcomed by our good friend ‘the workshop’, who had been meticulously planned by our crack-team of process junkies Bridget, Nina and Matt. It was to be one of the most energetic workshops ever held at PLBR towers, with discussions hotter than the fires of Mount Doom contained within the walls of ‘The Shire’. Oh, if those walls could talk…

Upon gathering together in mutual fuzziness at what was basically dawn, we were greeted with our topic for the morning, “Agile Thinking – A change from the norm”. A quick glance around revealed that whilst the majority of us knew what both words meant in isolation, only a few wise members knew what they meant in combination.

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So what is Agile Thinking?

An agile thinker is someone who can ask good questions, someone who values balance, someone who can consider different perspectives and someone who can balance execution. Now I know what you’re thinking, so a workshop around Agile Thinking means “Everyone get in a room and smash some marketing type speak on a post-it note?” Well kind-of, but the real overarching goal and drive here was to work as a team (banning words such as – budget, workload and resource) so we could share our thoughts on the agency’s vision and how we as an account handling unit could be a part of that movement.

Following a rousing introduction by Client Services Director Wyndham Clark (I’ll let you decide whether he told me to say that or not) we were split into groups to tackle three topics and began to get down to some intense brainstorming.

Topic 1: What is our agency vision?

Topic 2: How will the account handling team help achieve that vision?

Topic 3: How will our regular account handling forum help us achieve our vision?

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Against the clock

In just 10 minutes for each topic we were challenged to come up with a solution. The fast paced thinking really slapped away any remaining morning cobwebs and post-its began to zip around the room like super-injunctions following a football club’s Christmas party.

And the results

So what were the outputs? Well, we managed to whittle down the many candidates for agency vision to just a few; ‘trust developers’, ‘pioneering’ and ‘thought leaders’ however the overwhelming winner was ‘desired’. Put forward by Anisha, it was decided that this was the word that resonated most with what we were all trying to communicate (in varying forms of chaotic chatter). Desired by potential clients, desired by current clients, desired by the most talented individuals out there and most importantly desired by the people here at PLBR. Having that very rare feeling in this day and age, of job satisfaction. This can come in many forms but we agreed that the most important was coming to work knowing that what we do is making a difference.

How can we help and how will our forums help? Well that’s for us to worry about but keep your eyes to the ground and your ears peeled for further updates on our agency vision!

Ollie Fraser – Senior Account Executive

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Bright Sparks: Picking up the pace

It is week 4 and our bright sparks are embracing the pace of advertising life.

Jonathan Webb – Creative Executive 

Well, here I am at the end of my fourth week!

The pace has certainly picked up; I feel I have definitely been in the thick of it, especially in my fourth week where we had many hours to put in to complete two briefs that were at different stages. It was hard work and stressful at times, but I wouldn’t have it any other way. I have still loved every minute of working here at PLBR and I look forward to the weeks to come with the same fervour.

I had a presentation given by Vineet Thapar from Digitas Health Life Brands, where he detailed all the digital focused work that they do, and it has made me very excited when I start my next placement there!

Vineet Thapar - SVP, Group Creative Director Europe.

Vineet Thapar – SVP, Group Creative Director Europe. Digitas Health.

Everyone is still extremely nice, funny, hard working and wonderful to be around up at PLBR, making me think it’s genuinely how they are and not just how they presented themselves when I started. It makes for a great environment to work in. They also still eat a lot of food, there’s always chocolates or cakes or something being shared out, which is always great.

I’m also looking forward to the Christmas party! Roll on week 5!

Amma Osei-Owusu – Account Executive

Looking back, I’m finding myself wondering how time has gone by so quickly! It seems to be moving insanely fast, I suppose when I consider the fast pace of the agency it’s befitting everything flies along with the pulse. That being said after the whirlwind of the first weeks the dust has finally settled. I feel as though I now have a grounded routine where I “sort of – kind of” know what to expect. I have the expectation that every day will bring something entirely new to learn. I feel as though I’ve been finding my feet here, I’ve been learning the ropes. Daily I’m met with a vast array of different tasks to accomplish, most things are completely new to me and each task I  complete brings  that sweet sense of fulfilment; the sort that makes you want to pause and give yourself a pat on the back for a job well done but the learning doesn’t plateau. The thing about the LAB experience is it’s a bit like a decathlon, it’s a constant roll of events and hurdles to face and it’s all about constant progression. Already looking back I’m amazed that in such a short period of time I’ve picked up so much it’s like an intensive course where I’m actually able to apply the new skills I’ve learnt and that gives me a fabulous sense of achievement.

Amma at work

Amma at work

The thing that most distinguishes the earlier weeks from these latter weeks is the growing sense of responsibility that comes with being increasingly involved with clients. As an account manager, client interaction is undoubtedly the biggest part of the job. I’ve been gradually integrated into the conversations between the agency and external clients whereas in previous weeks I was solely engaged with internal communications. I’m so grateful to be involved in the process – to be the link between the client and their desired goals, this is major stuff for me!

Part of getting stuck into the role of an account manager means constantly accounting for finances; total project cost, out of pocket expenses and so forth. It also means tracking the development of projects right from the first brief, estimating cost and raising job numbers, warranting that time is allocated appropriately, constructing and ensuring timelines are met, ensuring the client is not just satisfied but is happy. We are required to do that little bit extra in order to be successful. Here at Saatchi and Saatchi health we build meaningful relations with clients this means they see us as an extension of the team and not just an agency, these are just some of the things I constantly have to be thinking about.

Finances, finances, finances

Finances, finances, finances

Considering I entered into the LAB without the same background in healthcare that others in this profession possess, the amount I’ve learnt about the healthcare industry within the scope of time is gastronomical. I feel like I’ve suddenly delved into vast world that I previously didn’t not realise the breadth and depth of. There are so many complexities to it. Working on different accounts means I’m constantly introduced to different conditions and drug treatments. The variety in the types of clients we work with is also what makes this job so enjoyable. One minute I’m working with a client that produces an anticoagulant for stroke treatment and in the very same day I’ll also be working with a client that specialises in incontinency care. They all have varying needs and wants. In addition to that there is the tricky and sticky “red tape” restrictions that regulate healthcare advertising. The task presented to us to us to rise above the challenge is quite a big ask, but from my time here already I’ve learnt that the Saatchi mantra “nothing is impossible” couldn’t be more true when it comes to healthcare communications. To overcome the obstacles set before us it is important we approach them at different angles and perspectives. My unique contribution I believe, perhaps stems from my unfamiliarity with this world. My eyes are wide open just like a child in a sweet store I’m overwhelmed – filled with awe by the mass and scope of it all, but seeing the bigger picture – the holistic picture is so vital in this industry, and asking the questions my curiosity probes me to ask, may lead not just to greater understanding for my sake but also to further innovation in the approach to healthcare communications.

2 weeks on the job and our diagnosis is…

Following our lab initiative, two amazingly talented individuals have now joined our team. We thought it was only fair to give them a chance to tell you how they are both settling in.

the-lab-logo

“Some future industry leaders are born. Others are made in The Lab.”

Jonathan Webb – Creative Executive

I have arrived at the end of my second Friday now with the creative team at PLBR and what a two weeks it has been.

I have already been included in numerous projects, which has given me great insight into our current work and the clients we are dealing with. Initially the NAUBE (Numerous Acronyms Used By Everyone) were difficult to grasp, but such is the nature of the healthcare sector I suppose. I feel I have assimilated smoothly into my new job, largely due to the fact that everyone on the PLBR team have been incredibly accommodating, friendly and an all-round great bunch of people.

Any difficulties? Adjusting to working as a team. I have worked as part of a team in many capacities before, but never in a creative one. I have always been the lone ranger artist, I come up with concepts and I know how I want it to look, so I make it that way. Coming to a team environment I have to reign in how I think it should look, and contribute to something to how we all think it should look. I’m getting there sooner than I thought.

JonI feel I have definitely contributed, I feel I at least add a different perspective when looking at things, which is always a great addition to a team of already creative people. I got a few strange looks when I broke out the watercolours instead of designing something digitally, but the end product of what I made people really liked, and was used to show the client one of the concepts, so I’m happy whether I was being placated or not. Taking it ‘old school’, I might just help start a campaign in pastels, not pixels.

All in all, I have loved my time here so far and I don’t want it to end! To know I’m getting paid to do something I love, with really great people is a clichéd ‘dream come true’. Two and a half hour creative brainstorms seem to fly by, and I walk out of the meeting room with a buzz. I feel that I have barely scratched the surface of what I can introduce into this industry. Hopefully, given time, I can shine like the ‘bright spark’ The Lab was looking for.

Amma Osei-Owusu – Account Executive

So the morning of the 28th of October had dawned. And since finding out that I had won a place on the LAB, my mind had not stopped buzzing about all the excitement that lay in store for me. I’d frequently find myself ticking off the days and hours in my mental calendar anticipating my first day, and alas, here it was and not a second too late or a moment too early. Reminiscent of a child on Christmas Morning I found could barely contain my excitement; evidenced by the fact that I was up literally at the crack of dawn! No, I hadn’t lost my mind, it just didn’t occur to me at this point that perhaps I should get some more rest, as far as I was concerned I needed to prepare. Training as a territorial army Cadet had taught me to leave nothing to chance and nothing was going to be left to chance. A woman on a mission I set about executing my regimented plan, dogmatically working out how I was going to manage and dodge any potential mishap and unexpected cannon balls that might threaten to throw me off. I was determined to have the best possible start. I was preparing for what I saw as break of a new dawn and oh boy was I ready for it. And what of self-doubt? Quietly extinguished with a burning yet precautious confidence. I Love a challenge I re-assured myself, bring on the LAB!

Amma

The following two weeks flew by like a whirlwind, there was so much to process so quickly, a storm of buzzwords and a hurricane of acronyms being thrown with jargon language flying between them. The task of swallowing them up seemed mammoth at first but with the support of my new colleagues I became partially fluent in this new alien language. I must have been asked a 1001 times about how I was finding my experience, caught off guard and still basking in the shock of it all, I’m pretty sure I replied 1001 times that It was “erm good ..Yeah amazing so far” it seems concentrating in picking up this new vocabulary had conversely limited the range of my existing vocabulary.

Also, I have never been to so many meetings in such a short space of time. From catch up meetings with the Account Executive team in fabulous Soho, to breakfast meetings with Keelie and lunch and learn/account overview meetings within the office, the interaction between staff is fantastic. As well as discovering that I’ll never go hungry here (because of the endless supply of food) I’ve found the communication infrastructure within this agency to be so incredibly efficient, which is vital because with so much going on concerning various clients and projects things could quite easily get extremely manic very quickly. However with effective dialogue streams opened across all sections that is; from the clients to account managers, from the account managers to the creative team and from the creative team to the studio, the process of work progresses very efficiently. In short, things get done and get done well. I can’t wait to discover what else I will learn from this experience, there is so much to pick up on its great. I guess I’m just a sponge soaking it all up.