Agile thinking – what’s our vision

On a bitterly cold January morning the multi-talented PLBR account handling team gathered for our first monthly breakfast meeting of 2015. These meetings are a fantastic opportunity for us account guys to get together to discuss ongoing projects and best practice solutions; showcasing the creative work each account pod has produced in unison with our award winning creative team; sharing inspiring case studies; and of course an opportunity for us to have a good old chinwag over some lukewarm coffee and stale delicious pastries.

In saying that, this little get together had a twist. We knew that we were in for something different, but we were not sure what was in store. Some people’s minds (definitely not mine!) drifted to a group review of the Victoria’s Secret Super Bowl ad, others to an impromptu Great British Bake-off style challenge (definitely not Harriet) whilst the more reflective members of the team yearned for a ‘This is Your Life’ special starring the late, great, Deirdre Barlow.

1

Greetings my friend

How wrong we all were. We were welcomed by our good friend ‘the workshop’, who had been meticulously planned by our crack-team of process junkies Bridget, Nina and Matt. It was to be one of the most energetic workshops ever held at PLBR towers, with discussions hotter than the fires of Mount Doom contained within the walls of ‘The Shire’. Oh, if those walls could talk…

Upon gathering together in mutual fuzziness at what was basically dawn, we were greeted with our topic for the morning, “Agile Thinking – A change from the norm”. A quick glance around revealed that whilst the majority of us knew what both words meant in isolation, only a few wise members knew what they meant in combination.

2

So what is Agile Thinking?

An agile thinker is someone who can ask good questions, someone who values balance, someone who can consider different perspectives and someone who can balance execution. Now I know what you’re thinking, so a workshop around Agile Thinking means “Everyone get in a room and smash some marketing type speak on a post-it note?” Well kind-of, but the real overarching goal and drive here was to work as a team (banning words such as – budget, workload and resource) so we could share our thoughts on the agency’s vision and how we as an account handling unit could be a part of that movement.

Following a rousing introduction by Client Services Director Wyndham Clark (I’ll let you decide whether he told me to say that or not) we were split into groups to tackle three topics and began to get down to some intense brainstorming.

Topic 1: What is our agency vision?

Topic 2: How will the account handling team help achieve that vision?

Topic 3: How will our regular account handling forum help us achieve our vision?

3

Against the clock

In just 10 minutes for each topic we were challenged to come up with a solution. The fast paced thinking really slapped away any remaining morning cobwebs and post-its began to zip around the room like super-injunctions following a football club’s Christmas party.

And the results

So what were the outputs? Well, we managed to whittle down the many candidates for agency vision to just a few; ‘trust developers’, ‘pioneering’ and ‘thought leaders’ however the overwhelming winner was ‘desired’. Put forward by Anisha, it was decided that this was the word that resonated most with what we were all trying to communicate (in varying forms of chaotic chatter). Desired by potential clients, desired by current clients, desired by the most talented individuals out there and most importantly desired by the people here at PLBR. Having that very rare feeling in this day and age, of job satisfaction. This can come in many forms but we agreed that the most important was coming to work knowing that what we do is making a difference.

How can we help and how will our forums help? Well that’s for us to worry about but keep your eyes to the ground and your ears peeled for further updates on our agency vision!

Ollie Fraser – Senior Account Executive

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