We live in a world surrounded by advertising. Wherever we go, wherever we look and whatever we do, some cheeky scamp, somewhere, will be trying to influence us and our decision-making process. We’re not always susceptible to such shenanigans, but there can be no doubt that a strong, positive advertising campaign can mean the difference between brand loyalty and taking a chance.
But with advertising that is ground-breaking, clever and persuasive must come that which is equal and most definitely opposite; there are plenty of examples of bad advertising in and out of our industry. You know the type – it could be it an infuriatingly irrelevant ditty (mentioning no names, naturally) on television or an unholy cluster of vaguely related images that make your eyes water for all the wrong reasons. Whether annoying, cloying, unamusing or any other adverse adjective that concludes with an –ing, bad advertising may be frequently unforgettable but it’s never aspirational.
Resigned to the knowledge that bad advertising is out there, and probably always will be, Publicis Life Brands Resolute decided to take all the hard work out of this process. The Bad Ad Generator – accessed by pointing your browser at http://www.badadgenerator.com – means that you too can play at being an advertising exec that really should know better, and experience the thrill of creating a campaign with all the panache and subtlety of a fuzzy-felt playset.
All the elements we’ve come to know and loathe from abysmal advertising are available on the Bad Ad Generator, leaving you just a point, click and drag away from puerile promotional paradise. Struggling for copy? Throw in one our banal boilerplate strap-lines, a sure-fire way of using countless words to say nothing of any consequence. Looking for the perfect setting? Never mind perfect, we have plenty of generic landscapes that make up for their irrelevance with aesthetic appeal. Can’t afford a model shot? You can these days – throw in one of our sanguine stock shots.
We know what you’re thinking – this all sounds great but there’s something missing and you can’t put your finger on what.
It’s a swoosh. The answer is always to add a swoosh. Thank us later.
The Bad Ad Generator includes a gallery on the site to browse some of the monsterpieces that visitors are especially proud of, giving any user the opportunity to share the truly optically offensive offerings with friends and colleagues. Have a play and see what you can come up with – bad advertising is an unfortunate affront that we’ve learned to accept, so we may as well have some fun with it in the meantime.
– Greg Porter