Changing the face of Men’s health

As November fast approaches, the Publicis Life Brands Resolute office, like the rest of the world, has seen a seen a sharp increase in the number of clean shaven gentlemen. Movember is upon us once again, so thousands of men will be sprouting moustaches to raise money and awareness for men’s health, specifically prostate cancer and testicular cancer.

Here at PLBR we have decided to join a growing group of ‘Mo Bros’ to help raise awareness for this great charity.

The rules:

1. Once registered each mo must begin from the 1st of Movember with a clean shaven face

2. For the entire month of Movember each mo must grow and groom a moustache

3. There is to be no joining of the mo to the side burns

4. There is to be no joining of the handlebars to the chin

5. Each mo must conduct themselves like a true country gentleman

The inspiration:

Prostate cancer is the most common cancer in men in the UK and tends to develop in men over the age of 50. Over 40,000 men are diagnosed with prostate cancer every year and 250,000 men are currently living with the disease.

About a third of patients diagnosed with prostate cancer have one or more symptoms such as frequent urination, difficulty starting and maintaining a steady stream of urine, blood in the urine and painful urination. The other two thirds of patients usually have no symptoms and as a result don’t undergo therapy as they are not aware of the disease.

The reasons for the current state of men’s health are numerous and complex such as obesity, age and family history – but the biggest issue is the way men think about their health. It has been estimated that up to half of male cancer cases could be prevented by making healthier diet and lifestyle choices.

Movember is working to raise awareness and education, which as a result will change behaviour and mind-sets. The tag line ‘changing the face of men’s health’ wants men to change their understanding and attitudes towards the disease and to take responsibility for their health, prevent illness by leading a healthy lifestyle, and understand the symptoms and signs in both themselves and others.

In 2004, a group of 30 men from Melbourne set up the Movember foundation charity, and this has now spread worldwide – raising over £184 million in the process. In 2011 alone, over 854,000 people joined in, raising £79.3 million.

For all of you that would like to follow our progress throughout Movember just click on this link which will take you to our team fundraising page:

I am sure there will be several updates on the team’s Mo’s so watch this space…

Together we can work towards breaking down barriers, removing stigmas and bring about real change by increasing the chances of early detection, diagnosis and effective treatment. Let’s do our bit and continue to spark conversation and spread awareness about men’s health.

Kate Brown
Account Manager

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