Having found out last month that we had made the Big Bus Challenge longlist, we were invited to the London Transport Museum to attend the awards presentation. On entering we were handed a cocktail, appropriately named the Routemaster. From there we worked our way down the stairs to the lower floor where all forms of public transport from past, present and future surrounded the longlisted entries on pull up stands.
After a few canapés and drinks, Jason Cotterell of CBS Outdoor stood to announce the shortlist,
“Optive!” he bellowed.
I looked around. Did he just say … Was that Optive?
For me this was a mixed bag of emotions, ecstatic for making the shortlist, a touch disappointed for the inescapable fact that we’d be missing out on top spot, and a little embarrassed as I tried to sober myself up a little on the way up to the stage.
When you consider the competition, with 653 entries from 250 agencies, 14 longlisted adverts, it is amazing how just one little idea for Optive was able to come out on top of ads for some of the biggest brands like Mercedez Benz, McDonalds, Philips and Clarks.
Written by Nick Robinson, PLBR Junior Designer